Already having exhausted their creative abilities through billboards, advertising agencies are now targeting all aspects of a building. From a football sticking out of a building to ponytails dropping down the side of one, advertisers have left no stone unturned in their campaigns. Take a look at 15 of the Most Creative Advertisements on Buildings.
Anando Milk-Superhuman Powers
Anando Milk, India, wanted to increase milk consumption among children. Thus, this very innovative ad was created McCann Erikson Agency and placed on one of Mumbai’s buildings. Released in India in June 2008, you can see a child who has become strong enough, due to the benefit of milk, to move a part of the building itself.
Coop's Paints (Insurance Ad)
This is actually not an ad for paint, as is commonly believed. It is an ad from Nationwide Insurance. The Ohaio based Insurance Company has executed an amusing TV, billboard and print ad campaign that features the company’s slogan “Life Comes at You Fast”.
In order to promote the brand image and preference for Axe for a month, female students’ dormitory was wrapped in the shape of a calendar to express that a new female can be met on a daily basis.
Allstate Insurance: Marina Tower
Yes, that is an actual car placed on the edge of the parking garage. It is an advertisement to promote Allstate auto insurance in Marina Towers, a famous landmark in the center of downtown Chicago.
This imaginative ad campaign by Powerhouse Gym creates an impression that the body builders are lifting heavy weights from the construction site.
Vodafone: Make the most of now
This Vodafone ad is placed just outside London’s Heathrow Terminal 1. Created by BBH London, the ad caters to Vodafone’s strategy of “Make the most of now”.
Inception: The Dream is Real
For promoting the movie Inception, large wall paintings were created on the sides of buildings.
Check the Gas
“Check the gas” - an advertisement in Russia
Pantene Anti-Breakage Shampoo
Three large ponytails were attached to buildings in downtown Toronto for two days to demonstrate Pantene’s claim of “really strong hair”. Live male climbers actually climbed up these ponytails.
This huge Nike ball stuck on the side of a building was used to promote the World Cup.
Cola-Cola: Refresh On The Side Of Life
A very apt and unique ad campaign by Coca-Cola.
This ad displays how fast you can run with Nike tennis shoes.
Sprint PCS X-Ray
An advertising campaign from Sprint PCS X-Ray
This witty advertisement promotes Havaianas sandals in New York.
Midea electric fan
This well known landmark in Shanghai known as the Haitong Building has a distinct curved top. Firstell Communications Agency made use of this and placed an ad on the opposite building, creating the illusion that the wave design on the building was caused by the powerful gust from a Midea electric fan.