Advertising accounts for some of the most powerful, provocative and often generation defining contributions to media and culture over the past century.
Some of these are funny, witty, tongue in cheek, some send a shiver down your spine. Some make you laugh. And some others make you think about the simple everyday choices you make. Every single one of them, though, is a product of creative genius and clean, bold and effective use of words, colours and imagery. Here, we take you back through the last decade of so of great advertising encompassing everything from large corporate brands to charitable causes.
We hope the collection reminds you that for all the really bad stuff that gets thrown in your face during the commercial breaks and on every second page of a magazine, every once in a while, its all worth it.
Ecovia: Stop the Violence
The opening up of markets, free competition, and rising incomes has led to a plethora of brands vying for the loyal customer. A dynamic, and fast paced industry that does not enjoy the luxury of being able to use an old trick - advertising attracts some of the most creative minds and ideas of our generation.Unfortunately most advertisements, do not make the cut, and the average viewer/reader is inundated with half-baked, badly thought out ads, with the really good ones only surfacing unexpectedly every now and then. The nature of the industry is such though, that the good ones are discarded just as soon and easily as the bad ones, and it's often very hard to find that advertisement that you remember seeing a year back that made you laugh out loud.
Chupa Chups: It's Sugar Free
Guinness: Enjoy Responsibly. Phones Down, Please
Pedigree: A Dog Makes Your Life Happier. Adopt
King Khalib Foundation: Some Things Can’t Be Covered
Colgate Dental Floss
Volkswagen: Precision Parking
Playboy Brasil: 31st Anniversary
MA: Discover the Full Story
Moms Demand Action
Hut Weber: It’s the Hat
Tzomet Sfarim: Faceabook
Oogmerk: Get the Respect You Deserve
Nivea Men: Because Life Makes Wrinkles
Durex: Extra Large
McDonald’s: Free Wi-Fi
Crisis Relief: Liking Isn’t Helping, Be a volunteer
Kielo Travel: Dreaming of a Holiday?
Omax: Wide Angle Lenses
Veet: No Hair is Better
Plant for the Planet: Every leaf traps CO2
Mastercard: 12th Annual Women’s Golf Classic