Hey guys! After seeing the Times of India's Lead India Campaign what did u think about it? did it really try to find true 'leadership'

I have observed something and would like to express my views. Do reply.
On the auspicious occasion of celebrating 60 yrs of Independence this year, the TOI came up with a very interesting idea. I loved it!
Unfortunately, to be honest enough, I do not think the idea is being carried out efficiently. I have many reasons to prove so. The TOI believes that the publicity the contestants of Lead India Campaign will get through the newspaper would make political parties issue tickets to them in the Lok Sabha polls. If publicity alone was the criteria which would make political leaders I would have made Sachin Tendulkar as the Chief Minister of Maharashtra, Shah Rukh Khan as the Prime Minister of India and looking at the kind of publicity she has been getting Deepika Padukone could well become the President Of India!
This is not a joke. Because honestly CRICKET,BOLLYWOOD and HALF-NAKED stars is what the TOI publishes! It does not publish that 340 million citizens go to bed without food. Neither does it publish that tens of thousands of them die without food. Have you ever given it a thought why did TOI choose all the big cities in India? The reason is, that the TOI is published from each of these eight cities. It just wanted to boost its sales. 70% of the Indians still reside in villages. If the TOI had really been concerned with true leadership it would chose smaller places and towns and not people from the creamy layer of the society, speaking smooth glib English.
As the show started on Television people expected something better from it but it went on to become just another talk show. In which English proficiency was an indispensable criteria. English… a language half of India doesn't even understand! Most of the judges who were called upon to brighten the show, I wonder how are connected with leadership in its true sense. Dr.Kiran Bedi, Vikas Singh and Praful Patel certainly deserved to be there. But I fail to understand what were Anil Kapoor, Javed Akhtar, Ajay Devgan, Akshay Kumar doing there, except ofcourse promoting their yet to be released films. Why were true leaders who made a difference like Medha Patkar, Baba Amte, Sandeep Pandey, Aruna Roy, Trilochan Shastri not called?
The questions asked to the candidates were completely irrelevant. They would not display any leadership skills as such. And moreover, we don't need people who can talk. We need people who can act and motivate others to act. These most important elements were found to be missing from the show. The heights of the show is that, it decides to choose its winners through sms polls. The contestants ask for votes by way promoting regionalism. They are further dividing the already divided India on various grounds.
The Times of India's Lead India campaign is definitely just a marketing gimmick to boost its sales. Nothing less and absolutely nothing more. But I don't think the TOI has been totally unsuccessful with its campaign. Somewhere down the line it has created enough awareness among the youth, to ask whether they are the "I" in India. Whether they are doing their bit for the country. Can They lead India??
The search for that elsuive "I" still continues.